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近几年,爱喝啤酒的人越来越多,啤酒消费大军每年在以20%左右的速度递增,人们对啤酒的消费数量日渐增多,每年在以10%左右的幅度增长,今后很长一段时间内,啤酒市场都将保持强劲的发展势头,中国啤酒市场的容量和潜力越来越大,中国已成为世界上最大的啤酒消费市场。正因如此,中国啤酒市场的竞争也越来越激烈,啤酒大战到处硝烟弥漫,其激烈程度绝不亚于往年中国的白酒大战和近年的 VCD 大战。
In recent years, there have been more and more people who love beer and beer. The army of beer consumption is increasing at a rate of about 20% every year. People’s consumption of beer is increasing day by day. It grows at a rate of about 10% every year. It will be a long period in the future. During the time, the beer market will maintain a strong momentum of development. The capacity and potential of the Chinese beer market will increase. China has become the world’s largest beer consumption market. Because of this, the competition in the Chinese beer market has become increasingly fierce, and the beer wars are filled with smoke. The fierce intensity is no less than the Chinese liquor wars in recent years and the VCD wars in recent years.