论文部分内容阅读
全球汽车市场烽烟四起,汽车制造商正在全力拼搏,以图占有更大的市场份额。由此,世界汽车市场上以美国汽车巨头为首,欧洲汽车厂商和日本汽车厂商群雄争夺,俨然早已形成三足鼎立的犄角之势。 而日本本田汽车在世界汽车市场上的崛起更成为全球汽车业关注的焦点之一。本田公司近年来更看好中国汽车市场的巨大潜力,在保持和拓展欧美汽车市场份额的同时,本田汽车早已悄然迈开进军中国市场的步伐,而且本田公司咄咄逼人的态势似乎表明,它绝不会坐视竞争对手—美国汽车巨头、欧洲汽车制造商和丰田公司大举抢占中国巨大的汽车市场。
The global automotive market is full of fires and car manufacturers are working hard to occupy a bigger market share. As a result, the world auto market, led by the U.S. auto giant, the European auto makers and Japanese auto makers fight crowds, as if already formed a tripartite confrontation horns trend. The rise of Japanese Honda cars in the world automotive market has become one of the focuses of the global automotive industry. In recent years, Honda has been more optimistic about the great potential of China’s auto market. While maintaining and expanding its market share in Europe and the United States, Honda has quietly taken steps to enter the Chinese market. Honda’s aggressive look seems to indicate that it will never sit idly by Competitors - American auto giants, European automakers and Toyota Corp. have taken the brunt of China’s huge car market.