目前,随着社会的不断进步与发展,人们的消费水平也逐渐提高。然而,就当前消费市场的消费情况来看,商品的外观即商品的感官功能已经成为影响消费者消费的重要因素之一,消费者对所消费的产品外观造型的要求越来越高。如今,产品的造型形态不仅能够表达设计者的理念,与产品的功能,还能体现出当今社会的文化与历史。因此,消费者在购买商品的时候,不仅注重商品的实用性,更加注重商品的外观美。并且,商品的外形设计具有足够的时尚性,而且商品中有足够的个性化理念,就很容易得到消费者的信赖。本文将对当前产品外观的造型意象设计技术要点进行分析探讨。 At present, with the continuous progress and development of society, people’s consumption level has also gradually increased. However, judging from the current consumption situation in the consumer market, the appearance of the product, that is, the sensory function of the product, has become one of the important factors that affect consumer spending. Consumers’ demands for the appearance of the consumed product are getting higher and higher. Today, the styling of products not only expresses the designer’s ideas and product features, but also reflects the culture and history of today’s society. Therefore, consumers in the purchase of goods, not only pay attention to the practicality of goods, pay more attention to the beauty of the appearance of goods. And, the appearance of the product design has enough fashion, and the product has enough personal ideas, it is easy to get the trust of consumers. This article will be the appearance of the current product design modeling techniques to analyze the main points.