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车辆段上盖物业的商业规划是项目整体具有鲜明商业主题的重中之重。定义商业规划和主题式商业。以北京四惠车辆段、深圳横岗车辆段、香港将军澳车辆段和英国伦敦怀特镇车辆段为案例进行分析研究。车辆段上盖物业定位分为总体规划和子功能物业规划,提出总体规划的目标和城市特征分析因素、区域特征分析因素;提出子功能物业规划目标,通过对市场环境、竞争者和顾客的分析,确定子功能物业的定位。总体规划和子功能物业规划构成车辆段上盖物业项目的商业规划。
The business planning of the depot’s property is a top priority of the project as a whole with a clear business theme. Define business planning and thematic commerce. Taking Beijing Sihui Depot, Shenzhen Henggang Depot, Tseung Kwan O Depot in Hong Kong and Whitewall Depot in London as a case study. The location of the upper section of the depot is divided into overall planning and sub-functional property planning, the overall planning objectives and characteristics of the city, regional characteristics of the factors; proposed sub-functional property planning goals, through the market environment, competitors and customers analysis, Determine the location of sub-function property. Master plan and sub-function property planning constitute the business section of the depot property project.