晚秋初冬,枫叶红尽。在“秋风秋雨愁煞人”中,透着萧杀之气。而在如战场般的商场,也是剑拔弩张,一触即发。时下最受关注的,莫过于羽绒服大战了。市场永远存在着竞争,竞争总是残酷的。在销售旺季,各厂家都使出浑身解数投入这场营销战役中,可谓是煞费苦心。那么,在销售淡季中,他们又都做些什么呢?策划什么样的营销策略呢?日益激烈的 Late autumn and winter, maple red do. In the “autumn rain sorrow Sharen”, reveals the power of Xiao Si. In the battlefield-like shopping malls, but also tense, explosive. The most concern nowadays, than down jacket war. There is always competition in the market, competition is always cruel. In the sales season, all manufacturers have tried their best to put into this marketing campaign, can be described as painstaking care. So, in the sales off-season, what are they doing? Planning what kind of marketing strategy? Increasingly intense