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兰州新区是我国第五个国家级新区,也是西北地区第一个国家级新区。兰州新区综合保税区于2014年7月15日获国务院批复,是由海关根据国家有关规定进行管理的海关特殊监管区。综合保税区有“进口保税、出口退税、区内货物自由流动”的自由港特点,是我国目前开放层次最高、优惠政策最集中、功能最齐全、手续最便捷的海关特殊监管区。2015年8月21日,兰州新区综合保税区举行揭牌仪式,宣告封关运行。SWOT分析法是一种通过对研究对象内外部环境因素进行客观而准确的分析,从而为其提供发展思路和依据的战略分析方法。在兰州新区综合保税区的运营和发展过程中,SWOT分析可以帮助决策者认清兰州新区综合保税区自身的优势与劣势,发现外部的机遇与威胁,从而扬长避短,找出适合其发展的战略目标与模式。
Lanzhou New District is China’s fifth national new district and the first national new district in the northwest region. The Lanzhou New Area Comprehensive Bonded Area was approved by the State Council on July 15, 2014 and is a special customs supervision area under the administration of the Customs in accordance with relevant state regulations. The comprehensive Free Trade Zone has the characteristics of free port of “imported bonded, export tax refund, and free flow of goods in the region”, and is a special customs supervision zone with the highest level of opening, the most concentrated preferential policies, the most complete functions, and the most convenient procedures. On August 21, 2015, the Lanzhou New District Comprehensive Bonded Zone held an unveiling ceremony and declared the closure of the operation. The SWOT analysis method is a kind of strategic analysis method that provides an idea and basis for development by providing objective and accurate analysis of the internal and external environmental factors of the research object. During the operation and development of the integrated free trade zone in the Lanzhou New District, the SWOT analysis can help policy makers to recognize the advantages and disadvantages of the integrated bonded zone in Lanzhou New Area, identify external opportunities and threats, and develop new strategic objectives and models suitable for its development. .