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(一)会议营销:润物细无声(二)专科营销:借船出海(三)恐吓营销:小题大做(四)名人营销:狐假虎威(五)科普营销:假道伐虢(六)公益营销:攻心为上(七)危机营销:一半是火焰,一半是海水(八)“新广告轰炸运动”:想说爱你不容易中国的药品保健品市场伴随着改革开放的步伐已经走过了近二十年的风雨历程。在从传统的计划调控体制向以营销为本的市场体制转变的过程中,现代与传统、守旧与创新之间不断地磨合与碰撞,新的营销模式与操作手法层出不穷,精彩纷呈,创造出一座又一座高峰,推动着整个医药保健品市场不断地向前跨越式的发展。
(A) conference marketing: moisten things silently (b) specialist marketing: borrowing a boat out to the sea (c) intimidation marketing: a trivial (4) celebrity marketing: fox tiger Granville (f) popular marketing: (VII) Crisis Marketing: half is flamed and half is seawater (8) “New ad bombing campaign”: want to say love is not easy to China’s pharmaceutical health care products market With the pace of reform and opening up has gone through nearly 20 Years of stormy history. In the process of changing from the traditional planning and control system to the marketing-oriented marketing system, the new marketing model and operation technique emerge in an endless stream after the continuous collision and collision between modernity and tradition, conservativeness and innovation to create a Another peak, promoting the entire pharmaceutical and health products market continues to leapfrog development.