传递“正能量”是媒体的应尽责职。作为县域主流媒体,嵊州广播电视台遵循广电传播规律,在传递“正能量”上作出了积极有益的探索。一、壮大主流宣传,增强舆论引导力。曾几何时,县域媒体曾饱受“卖药台、会议台”的诟病,收听收视率认可美誉度急剧下滑,嵊州台也不乏如此的遭遇。自2012年7月起,台决策层以壮士断腕的勇气,将所有医疗类广告全部清理出主频道频率,腾出主要黄金时段用于节目创新改版。尽管 Passing “Positive Energy” is the media’s due diligence. As the mainstream media in the county, Shengzhou Radio and Television Station follows the rules of radio and television broadcasting and has made positive and beneficial explorations on the transmission of “positive energy”. First, expand the mainstream publicity, enhance the guidance of public opinion. Once upon a time, the county media suffered from “selling medicine station, conference table ” criticism, listening ratings sharp decline in reputation recognition, Shengzhou Taiwan also no shortage of experience. Since July 2012, Taiwan’s decision-makers have eliminated all medical advertisements from the main channel with the courage of brawny and wise men, releasing major prime time for program innovation and revision. in spite of