本文通过对江西积淀深厚的茶文化资源条件进行分析总结,提出如何依托本省条件,结合节事旅游热点,将茶文化资源创新开发,一方面让旅游者在旅游中欣赏、体验、学习茶文化,弘扬茶文化,提升茶、茶文化的社会效益和经济效益;另一方面优化茶产地旅游资源配置、完善新的旅游环境、提升地方旅游品牌知名度,从而弥补淡季旅游需求的不足。 This paper analyzes and summarizes the abundant tea culture resources in Jiangxi Province and puts forward how to rely on the conditions of our province and combine with the hot spots in the festival to innovate and develop the tea culture resources. On the one hand, it enables tourists to appreciate, experience and learn tea culture in tourism, Promote tea culture and enhance the social and economic benefits of tea and tea culture; on the other hand, optimize the allocation of tourism resources in tea producing areas, improve the new tourism environment, enhance the visibility of local tourism brands and make up for the lack of demand for off-season tourism.