在华尔街,星巴克已成为投资者心目中的安全港,过去十年间其股价在经历了四次分拆之后已经攀升了22倍,收益之高超过了通用电气、百事可乐、可口可乐、微软以及IBM等大公司股市收益的总和。在2001年的“9·11”事件之后,消费者的支出开始减少,但星巴克的销售额却在增加,截至去年7月28日的43个星期里,其销售额增长了6％,该公司预计到本财年结束时其每个店面的销售额将较之上年增长7％。 On Wall Street, Starbucks has become a safe haven for investors, with its share price soaring 22 times over the past decade after four spinouts, outperforming companies like General Electric, Pepsi, Coca Cola, Microsoft and IBM The sum of the company’s stock market returns. Consumer spending began to fall after the Sept. 11 attacks in 2001, but sales at Starbucks were on the rise, with sales up 6% for the 43 weeks ending July 28 last year. The company It is expected that by the end of this fiscal year, each store’s sales will grow 7% over the previous year.