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加强企业文化建设,如何发挥企业文化建设在国有企业中的作用,已成为国有企业在新时期、新形势下的新选择,是国有企业实现新战略的必然要求。企业文化建设在国企发展中的作用从宏观上讲,企业文化具有极强的凝聚力;能形成强大的激励;能通过企业的规章制度、责任制度直接要求员工应该怎样做,禁止怎样做,产生一种硬约束力;企业文化不仅在企业内部有影响员工行为的作用,还能产生向外部扩散和影响的辐射功能。从微观上看,企业文化建设在国有企业中主要起推波助澜的“软实力”作用。
To strengthen the building of enterprise culture and how to give play to the role of enterprise culture in state-owned enterprises has become a new choice of state-owned enterprises under the new situation and the new situation, which is a necessary requirement for state-owned enterprises to realize the new strategy. The role of corporate culture in the development of state-owned enterprises From a macro point of view, corporate culture has a strong cohesion; can form a strong incentive; through the corporate rules and regulations, the responsibility system requires employees to directly do what is prohibited, what to do to produce a Kind of hard binding; corporate culture not only affect the internal behavior of employees within the role, but also to produce external diffusion and influence of the radiation function. From the microscopic point of view, the construction of enterprise culture plays a “soft power” role in the promotion of state-owned enterprises.