消费者品牌认知转化率三年连续下滑,大品牌知名度优势减弱。品牌越大就越吃香?以往人们印象中的这一固有认知,如今渐现松动。4月11日,由工信部专项资金扶持的品牌评级与品牌顾问机构Chnbrand发布2017年中国品牌力指数报告。据此显示,在没有提示的情况下,消费者平均能记住的单个行业品牌数为5.3个,由此能带来30.2%的品牌购买转化率。 Consumer brand awareness conversion rate dropped continuously for three years, big brand awareness weakened. The bigger the brand is, the more popular it is - the inherent perception of people’s impression in the past is now getting loose. On April 11, Chnbrand, a brand rating and brand consulting agency supported by the Ministry of Industry and Information Technology’s special fund, released the 2017 China Brand Power Index Report. This shows that without prompting, the average number of brands in a single industry that consumers can remember is 5.3, resulting in a 30.2% conversion rate of brand purchase.