很多事情就像围城一样,里面的想出来,外面的想进去。现在,电商和传统服企就是这样的一对关系。面对越来越激烈的竞争环境,传统企业想要适应消费者消费模式的转变转而走电商之路,也无可厚非。可是他们有没有想过网购如此流行,不仅在于它适应人们简捷快速的生活方式,更在于它的同比价格优势。如果线上价格定的和实体店不相上下,估计大部分人会选择更有保障的实体店吧,但如果线上价格低于实体店,那么就会上演同一品牌掐架的场面了,长此下去,价格越拉越低,整个品牌形象也就毁了。 A lot of things like the siege, like the inside out, want to go outside. Now, the electricity supplier and the traditional service enterprises is such a pair of relations. Faced with increasingly fierce competitive environment, traditional enterprises want to adapt to changes in consumer spending model instead of taking the road to e-commerce, nothing wrong. But they have never thought such a popular online shopping, not only that it adapt to people’s simple and fast way of life, but also its price advantage over the previous year. If the online price set at par with the physical store, it is estimated that most people will choose more secure physical store it, but if the online price is lower than the physical store, it will be staged the same brand pinch frame scene, long Go on, the price is getting lower and lower, the entire brand image will be destroyed.