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近年来,随着现代科技的不断发展,互联网成为了中国增强竞争力和软实力的重要“阵地”。2000年以来,互联网的快速普及,我国网民人数也呈几何倍数增长。庞大的网民基数,为各种类型的互联网企业带来了巨大的流量,比如国内各大视频网站。新媒体的快速发展,视频网站一改过去充当视频信息搬运工的角色,走到了台前,自导自演,掀起了网络自制节目的浪潮。本文结合以网络自制节目《奇葩说》的风格和特点,结合当前新媒体的快速发展,谈谈当前网络自制节目的语言文化发展。
In recent years, with the continuous development of modern science and technology, the Internet has become an important “position” for China to enhance its competitiveness and soft power. Since 2000, with the rapid popularization of the Internet, the number of netizens in our country has also multiplied by a geometric factor. A huge number of Internet users, for all types of Internet companies brought a huge flow, such as the major domestic video sites. The rapid development of new media, video sites changed the past as a video porter role, came to the stage, self-directed, set off a wave of home-made programs. This paper, combined with the style and characteristics of the network self-made program “Wonderful Flowers”, combined with the rapid development of the current new media, talked about the language and culture development of current home-grown programs.