The Research of the Localization Marketing Strategy of Amazon in Germany

来源 :商业经济研究(百图) | 被引量 : 0次 | 上传用户：qwer_xxx

【摘要】

：

Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summari

【作者】

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Xixi Zhu Yingxin Wu Wanting He

【机构】

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SchoolofEconomicsandManagement,HochschuleAnhalt

【出处】

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商业经济研究(百图)

【发表日期】

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2020年6期

【关键词】

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Amazon in Germany LOCALIZATION Marketing strategy

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Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summarizes the current marketing strategies of Amazon in Germany,and explores the key factors for the

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The Research of the Localization Marketing Strategy of Amazon in Germany

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