论文部分内容阅读
由新媒体变革而引发的这一场革命,是以数字技术和网络技术为基点而展开的,即以数字杂志、手机短信、网络视频、网络微博、移动电视、数字电影、手机微信等为代表的新型媒体缔造了视觉范式的新面向。新媒体主要特征表现为:第一,交互式传播。数字技术的出现带动了媒体之间的融合,报纸、广播、电视等传统媒体与新媒体之间出现了全新的互动组合关系。新媒体将视频、音频、文字等多种资讯内容集成处理,改变了以往媒体的传播速度和传播范围,带来了一种全新的传播
This revolution triggered by the revolution in new media is based on digital technologies and network technologies. Digital revolutions such as digital magazines, mobile phone text messages, online video, online microblogging, mobile TV, digital cinema and mobile WeChat are The new type of media represented a new orientation of the visual paradigm. The main features of new media are: First, interactive communication. The emergence of digital technology has led to the integration of media. New interactive combinations have emerged between traditional media and new media such as newspapers, radio and television. The new media integrates various information contents such as video, audio, text and the like and changes the propagation speed and range of the media in the past and brings about a brand new communication