本文从人们倍受关注的传统文化在设计中继承与创新的问题给予理论思考,并结合贺卡设计谈谈如何把握传统文化在现代设计中“和谐”运用的关系,从中获得启发,通过有实际意义的设计全过程中寻找传统文化、艺术与当代文化、艺术之间的内在联系。 This paper gives some theoretical considerations on the inheritance and innovation of traditional culture, which is attracting much attention in the design. Based on the design of the greeting card, this article talks about how to grasp the relationship between the traditional culture and the harmonious use in modern design, In the whole process of actual design, we should look for the internal relationship between traditional culture, art, contemporary culture and art.