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在品类创新的时候,若不是某类产品中的第一,就应努力去创造一类能使你成为市场“第一”的产品品类。社会发展促使物质生活极度丰富、市场经济促使竞争加剧。作为快消品竞争的惨烈程度尤为突出,为了能在市场上占得一席之地可谓是煞费苦心,怪招、奇招甚至损招频出,而这些招数似乎并没有起到什么样的作用,我们来看看一些以下这些常用的招数:
In the category of innovation, if it is not the first of a class of products, efforts should be made to create a class of products that will make you “the first” market. Social development has contributed to the extremely rich material life and the market economy has contributed to intensifying competition. As the competitiveness of fierce consumer goods is particularly the extent of the tragedy, in order to gain a place in the market can be described as painstakingly, weird, odd trick even loss frequently, and these tricks do not seem to play a role, we look See some of the following commonly used tricks: