进入21世纪以来,传媒行业迅猛发展,数字时代全面来临,以网络为核心的新媒体集群发展迅速,和传统媒体一道将世界带入数字化媒介生存时代。同时媒介产业作为新的经济体被誉为是当今世界最有潜力的朝阳产业,倍受资本的青睐。本文对广电传媒应用型人才培养模式的创新进行了探讨。 Since the beginning of the 21st century, the media industry has witnessed a rapid development. The digital age is in full swing. The network-centric new media cluster has developed rapidly, bringing the world together with traditional media to the era of digital media survival. At the same time, as a new economy, the media industry is hailed as the most promising sunrise industry in the world today, which is greatly favored by the capitalists. This article discusses the innovation of the application talents of broadcasting media.