市场营销模拟平台已经成为实验教学的重要组成部分,其软件以实战性、对抗性、互动性的优势得到广大师生的认可。但是软件本身和软件使用中也存在一些问题,需要协调教学各个环节与模拟平台之间的关系,采取项目牵动,调研基础上自我开发等方式解决问题。 Marketing simulation platform has become an important part of experimental teaching, and its software has been approved by the majority of teachers and students based on the advantages of actual combat, confrontation and interaction. However, there are some problems in the software itself and in the use of the software. It is necessary to coordinate the relationship between all aspects of the teaching and the simulation platform and solve the problem by project-based investigation and self-development.