电视频道包装是个系统工程，也就是所谓的企业形象设计系统（VI），频道营销必须首先树立这样的整体意识、形象观念。因此频道包装应该在新颖独特的形式和深刻而又简约的内涵上下功夫，既要“先声夺人”，又要“耐人寻味”。随着计划经济向商品经济的转化和广电人认识的不断深 TV channel packaging is a systematic project, which is the so-called corporate image design system (VI), channel marketing must first establish such a holistic awareness, image concept. Therefore, channel packaging should be innovative and unique forms and deep and simple connotation efforts, it is necessary to “pioneer”, but also “intriguing.” With the planned economy to the transformation of commodity economy and radio and television people continue to deepen understanding