论文部分内容阅读
以ipad为代表的平板电脑产品的兴起及新闻集团针对ipad的数字报纸The Daily的推出,预示着触控型移动个人数字终端将成为不可忽视的报纸阅读载体,本文具体从报纸的广告部门、发行部门、编辑部门和印刷部分四个方面分析报业在触控性移动个人数字终端普及应用的背景下面临的机遇和挑战。
The rise of tablet PCs represented by ipad and the launch of The Daily, a digital newspaper by News Corp. for ipad, indicate that touch-controlled mobile personal digital terminals will become newspaper readers that can not be ignored. This article specifically publishes from the newspaper’s advertising department Department, editorial department and printing part of the four aspects of newspaper industry in the context of the popularity of touch mobile personal digital terminal facing the opportunities and challenges.