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电商促销,促的并不是消费本身获得的商品价值,而是附加值。这种获得附加值的满足,随着一条条晒单微博或微信朋友圈,被带到了更小的虚拟社交圈内。“双十一”又来了。今年是这个“网购节”的第四年。2010年淘宝商城率先以“11月11日单身节”为噱头开展打折等促销活动,创下单日10亿元的销售纪录,去年更是刷下191亿元的销售额,已经有预测显示,今年“双十一”网购造就的快递最高日处理量可能突破7000万件。
E-commerce promotion promotes not the value of the goods purchased by consumers themselves, but the added value. This satisfaction of obtaining additional value was brought into a smaller virtual social circle with a single weibo microblog or WeChat circle of friends. “Double eleven” came again. This year is the fourth year of this online shopping festival. In 2010, Taobao Mall took the lead in launching “11 November Singles Day” as a promotional event for Shantou. It set a sales record of one billion yuan on a single day. Last year, it also achieved a sales of 19.1 billion yuan, which has already been forecasted. , This year “double eleven ” online shopping created by the highest daily processing volume may exceed 70 million.