作为国家第一批非物质文化遗产,湘西凤凰苗族银饰锻制技艺具有文化、经济等方面的旅游开发价值。本文阐述了湘西凤凰苗族银饰锻制的制作工序,指出了苗族银饰锻制技艺旅游开发存在的问题,从培养传承人、规范市场经营与运作、创新营销手段等方面提出了旅游开发对策。 As the country’s first batch of intangible cultural heritage, Xiangxi Miao silverware forging skills with cultural, economic and other aspects of tourism development value. This article elaborated the production process of Phoenix Miao silverware forging in western Hunan province, pointed out the problems existing in Miao silverware forged crafts tourism development, and put forward the countermeasures of tourism development from the aspects of cultivating successors, standardizing market management and operation, and innovating marketing methods.