消费者正从用户变成玩家,这为企业提供了一个战略性思考方向。苹果的一个新品发布会就能引发全世界的尖叫,被称为富豪玩具的特斯拉虽然问题多多却大受追捧,Uber的一键约×业务引发狂欢,微信运动的朋友圈比拼、《蒙面歌王》收视狂飙的大数据……每一个成功的产品背后,似乎都有点相似的内涵。在互联网技术引发的商业环境巨大变化面前,大多数企业都迫切 Consumers are changing from users to players, providing a strategic direction for businesses. Apple’s new conference will trigger the world’s screaming, known as the Regal toy Tesla Although a lot of problems are highly sought after, Uber’s key about × business sparked revelry, WeChat sports circle of friends competition, “ Masked song King ”ratings big data hurricane ...... behind each successful product, it seems a bit similar to the content. In the face of the dramatic changes in the business environment caused by Internet technology, most businesses are pressing