以数字化技术为引爆点,以消费者为驱动力的数字营销链式反应已经发生。如何应对这种挑战,正是当下CMO的新使命。对在营销领域使用数字和社交媒体还在担心和犹疑?先来看看这条消息吧,现在连哈佛大学都开始拥抱数字营销了。今年是哈佛大学成立375周年, Digitized technology as a tipping point, consumer-driven digital marketing chain reaction has taken place. How to deal with this challenge, it is the new mission of the current CMO. Still worrying and hesitating about the use of digital and social media in marketing? Let’s look at the news, and now even Harvard embraces digital marketing. This year marks the 375th anniversary of the founding of Harvard University.