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目前世界纸及纸板生产和消费增长停滞,在3.90亿~3.99亿t之间徘徊。在过去的二、三十年中,世界各国生活用纸的用量和品质均呈现大幅度提高。我国生活用纸产消费增速远高于世界平均水平,年均增长率近10%,快于其他国家。生产和消费总量2011年超过美国,位居世界第一。北欧和北美生活用纸人均年消费量较高。2014年,瑞典生活用纸人均年消费量为24kg,美国21.9kg。我国生活用纸人均年消费量仅为5.6kg/人,虽已超过世界平均水平,但与发达国家比较,仍处于较低水平,具有较大增长潜能。生活用纸市场竞争激烈,已告别过去单纯产能粗放扩张模式,进入优胜劣汰、产品个性化和人性化发展时代。
At present, the world’s paper and cardboard production and consumption growth stagnated, hovering between 390 million to 399 million t. In the past two or three decades, the amount and quality of household paper in various countries in the world have shown a substantial increase. China’s consumer staples consumption growth rate much higher than the world average, the average annual growth rate of nearly 10% faster than other countries. The total production and consumption surpassed the United States in 2011, ranking first in the world. Annual per capita consumption of tissue paper in northern Europe and North America is high. In 2014, the annual per capita consumption of tissue paper in Sweden was 24kg and in the United States 21.9kg. China’s annual per capita consumption of tissue paper, only 5.6kg / person, although more than the world average, but compared with developed countries, is still at a low level, with greater growth potential. Living tissue market is fiercely competitive, has bid farewell to the past simple expansion of the extensive capacity of production capacity, into the survival of the fittest, product personalized and humane development era.