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融合媒介是当下媒介发展的主要趋势,在传播平台建立的基础上,为信息传播提供了更有效的便捷途径,传达民意、制造舆论成为融合媒介的话语优势所在。在民众生活领域,对媒介渠道的无限接近是媒体融合技术力量的彰显,这不仅对社会发展及大众精神文化创造产生积极而深远的影响,同时也带动了社会舆论环境的媒介化和信息化。
The fusion media is the main trend of the current media development. Based on the establishment of the communication platform, the fusion media provides a more effective and convenient way for the dissemination of information. It conveys public opinion and makes the advantage of the discourse of media as the fusion medium. In the field of public life, the limitless approach to media channels is the demonstration of the media integration technology. This not only has a positive and far-reaching impact on social development and the creation of mass culture, but also drives the media and informationization of the media environment.