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本文以Kress&Leeuwen的视觉图像分析方法为理论依据,对华中师范大学110周年校庆标志从图像的再现意义、互动意义和构图意义三个方面进行了尝试性的分析与阐释,从而验证了图像、文字和颜色等多种模态之间的相互作用,共同建构整体意义,也进一步说明了系统功能语言学对多模态话语分析的重要影响。期望通过对华师大校庆标志的多模态分析,提高读者的多模态识读能力。
In this paper, Kress & Leeuwen’s visual image analysis method is taken as a theoretical basis, and the 110th Anniversary Celebration of Central China Normal University is tentatively analyzed and interpreted from the three aspects of image reproduction, interactive meaning and composition meaning, thus verifying the image, Color and other modes of interaction between the common construction of the overall meaning, but also further illustrates the system of functional linguistics on multimodal discourse analysis of the important impact. Expect to pass the multi-modal analysis of the mark of the celebration of China Normal University to improve the reader’s multi-modal reading ability.