湖南电信从一个老牌的国有企业,行业中的老大,经过十年的发展和变迁,变成了电信市场上的主要参与者和移动业务的竞争者。固定电话和宽带业务逐年下滑,移动业务虽然发展迅速,但由于营销理念的差异,移动业务规律的探索,企业文化的根深蒂固,虽然通过一年的努力,取得了一些成绩,但 Hunan Telecom from a veteran state-owned enterprises, industry leaders, after ten years of development and change, has become a major player in the telecommunications market and mobile business competitors. The fixed telephone and broadband businesses have been declining year by year. Although the mobile business has been developing rapidly, due to the differences in marketing concepts, the exploration of the mobile business rules and the deep-rooted corporate culture, some achievements have been made through one year’s efforts.