出版社社办期刊大有可为渐成共识，引起出版界关注。但是关照的焦点几乎全部聚集在面向大众的普通性期刊，有意或无意地回避学术期刊。最主要的原因恐怕在于大众化刊物已经或可能成为出版社新的经济增长点，而学术刊物很难，甚至根本不可能具有这种潜力。另外，学术期刊均由学 Publishers Society periodicals promising to become a consensus, aroused the concern of the publishing industry. However, almost all the focus of attention is gathered in the general journals for the general public, avoiding academic journals, intentionally or unintentionally. Perhaps the most important reason is that popular publications have or may have become the new economic growth point for publishers, and academic journals are difficult or impossible to achieve. In addition, academic journals are learned