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随着网络技术的发展,人们对互联网的应用从电子邮件阶段到信息发布阶段再到如今的电子商务阶段,经历了一个时代的飞跃。当今立足于网络的新型消费模式已经被人们所接受,而作为消费主体的大学生群体在进行网络消费时却往往会因为其身份、需求、心理等因素让其消费行为有悖于消费诉求,造成消费异化。消费异化对人类、自然环境以及社会都有着极大的危害,当今的大学生群体成长于社会高速发展转型时期,物质生活宽裕,他们的消费行为对社会潮流有着巨大影响。因此,引导大学生的消费行为,预防消费异化,让其树立正确的消费观念具有重大意义。
With the development of network technology, people have experienced an era of leap in the application of the Internet from e-mail stage to information release stage to today’s e-commerce stage. Nowadays, based on the network, the new pattern of consumption has been accepted by people, while the college students who are the subjects of consumption tend to consume because of their identity, demand and psychology when they consume online alienation. Consumption dissimilation has great harm to human beings, the natural environment and society. Today’s college students grow up in the transition period of rapid social development and have ample material life. Their consumption behavior has a tremendous impact on social trends. Therefore, it is of great significance to guide the behavior of college students to consume, to prevent alienation of consumption, and to establish the correct concept of consumption.