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今年1月1日开始实施的《广播电视广告播出管理办法的补充规定》、《关于进一步加强电视上星综合频道节目管理的意见》,使各个省级卫视频道发展面临了前所未有的挑战,但从客观上也为全国省级卫视还原媒体本质,打造具有地域特色和全国影响力的传播平台提供了新的历史机遇。笔者认为,省级卫视频道要善于抓住这次国家管理部门宏观调控的机遇,遵循媒体发展的自身规律,并勇于创新出新,既要注重内容产品的生产,也要把频道本身作为一家品牌企业来经营,既要注重内容生产,也要注重平台建设。
The Supplementary Provisions on the Administrative Measures on the Broadcasting of Radio and Television Advertisements and the Opinions on Further Strengthening the Management of the Channels Integrated on the Star TV Channels, which were put into effect on January 1 this year, have challenged the development of satellite TV channels of all provinces at unprecedented levels. However, From the objective objectively, it also provided new historic opportunities for the national media to restore the nature of the media at provincial level and to create a platform for communication with regional characteristics and national influence. The author believes that the provincial satellite TV channel should be good at seizing the opportunity of macroeconomic regulation and control of the state administration, follow the rules of media development and be brave in innovations, it is necessary to focus on the production of content products, but also the channel itself as a brand Enterprises to operate, it is necessary to focus on content production, but also focus on platform construction.