本文阐述了我国的房地产业目前面临着资金周转不灵,融资渠道单一,销售回款难度大等困难,并提出了开发面向大众的产品,拓宽融资渠道、加速资金回笼速度等措施,应对当前的经济危机造成的融资困难。 This article elaborates on the current real estate industry in our country is facing difficulties in cash flow, a single financing channels, the difficulty of sales repayment and other difficulties, and put forward the development of products for the public, to broaden the financing channels and speed up the pace of capital withdrawal and other measures to deal with the current Financial difficulties caused by the financial crisis.