论文部分内容阅读
Help Remedies是2008年才成立的一家纽约小医药公司,在高手如林的大型制药商面前,这家公司简直是不值一提。人家有上百年制药的历史底蕴,成千上万的专利技术和雄厚的广告预算,Help Remedies却什么也没有。从哪里突围呢?Help Remedies的创始人理查德出生于一个医生家庭,从小见惯了社区的老头老太来父母的诊所看病。老年患者们最头疼的一个问题是,拿到药时,对于包装盒上密密麻麻的说明书很是头疼,
Help Remedies was founded in 2008 as a New York small pharmaceutical company, in the presence of a large pharmaceutical company before the expert, the company is simply not worth mentioning. People have hundreds of years of history of pharmaceutical heritage, thousands of patented technology and a solid advertising budget, Help Remedies but nothing. Where did the breakout occur? The founder of Help Remedies, Richard was born in a family of doctors and was used to seeing a doctor at a parent clinic in the community. One of the most troublesome problems for senile patients is that when getting the medicine, it is a headache for the dense manual on the box,