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本文从传播学角度探讨微信红包在人际交往中盛行的原因、社交功能及微信红包对人际交往产生的影响。进而剖析微信红包带来的现实与网络人际关系新变化。本文通过资料收集、内容分析的方法进行分析,得出受众基于传统习俗及心理需求使用微信红包,从而达到重塑、拉拢、分散人际关系的结果。最后得出微信红包已成为维护人际关系工具的结论。
This article explores the reasons for the popularity of WeChat envelopes in interpersonal communication from the perspective of communication science, the impact of social functions and WeChat envelopes on interpersonal communication. And then analyze the micro-channel red envelopes brought about the reality and new changes in network relationships. Through the methods of data collection and content analysis, this paper draws the conclusion that audiences use WeChat red envelopes based on traditional customs and psychological needs so as to reshape, draw on and disperse human relationships. The last draw of WeChat red envelopes has become the maintenance of interpersonal tools conclusion.