论文部分内容阅读
这几年各地新创办 了不少报纸，新办报纸 如何站稳脚跟并不断发 展壮大？这就需要我们 研究新形势下报纸生 存、发展的趋势，目前有 三种情况值得我们重视 和研究。 １．细分化。就是报 纸定位越来越具象，只 针对某个固定人群。全 国发行的综合类报纸除 个别强势媒体外，正面
In recent years a lot of new newspapers have been set up around the country. How do new newspapers get a solid foundation and continue to grow and develop? This requires us to study the newspaper under the new situation survival and development trend, there are three situations worth our attention and research. 1. Segmentation. Is the newspaper more and more specific positioning, only for a fixed population. In addition to a few strong media, the comprehensive newspapers published nationwide have been positive