1　绪言本文介绍了汽车大量生产初期直至目前的色彩战略以及车身色彩设计的变迁 ,并对其变化给予影响的时代背景和涂料、涂装技术 ,加以叙述。其次 ,根据最近的信息 ,对近期的动向进行了预测。文中公司都用了简称 ;车名、颜色名称较长的 ,也都采用了简称。2　色彩战略的变迁色 1 INTRODUCTION This paper describes the changing colors of cars during the early mass-production phase up to the present and the changes in body color design, and describes the changing background and the paint and coating technologies that have influenced their changes. Second, based on recent information, recent trends were forecast. Text companies have used the abbreviation; car name, the longer the name of the color, also used the abbreviation. 2 color strategy change color