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1996年7月19日至8月4日在美国亚特兰大举行的第26届奥运会适逢现代奥运百年诞辰之际。美国对举办此届奥运会,进行了十分严密的筹划。在此之前,没有哪届奥运会像亚特兰大奥运会那样,将前期、后期,成本、回报等各方面都考虑得如此周详。以至于,许多人认为,亚特兰大奥运会过度热衷干商业化运作,冲淡了奥运主题,打破了奥运百年纪念的情结。
The 26th Olympic Games, held in Atlanta, USA from July 19 to August 4, 1996, coincides with the centenary of the modern Olympic Games. The United States conducted a very strict plan for hosting this Olympic Games. Prior to this, no Olympic Games, like the Atlanta Olympics, took into account such aspects as early stage, late stage, cost and reward. As a result, many people think that the Atlanta Olympics over-zeal dry commercial operation, diluting the theme of the Olympic Games, breaking the Olympic Games centenary complex.