现今,对于中国企业来讲,再没有比国际化更有吸引力的口号了,企业家似乎达成了共识;走出去,除此别无生路;走出去,海阔天空;走出去,扬眉吐气。但实际上,对中国企业来讲,国际化仅仅限于理念,即使已经迈出国际化第一步的企业,也是步履维艰,尚处于屡战屡败的境地。国际化光靠激情和理念是远远不够的,必须保持足够的理性和智慧。中国企业进入国际市场,是一种必然的趋势,同时 Nowadays, for Chinese enterprises, there is no more attractive slogan than internationalization. Entrepreneurs seem to have reached a consensus; going global, they have no other way to go; they go global and have a brighter future. They go out and feel proud. However, in fact, for Chinese enterprises, internationalization is only limited to the concept. Even the enterprises that have taken the first step toward internationalization are struggling and are still in a situation of repeated defeats. Internationalization alone is far from enough in terms of passion and ideology. We must maintain sufficient reason and wisdom. Chinese enterprises to enter the international market is an inevitable trend, at the same time