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乐山融汇三江,作为国内最早发展旅游的地区,旅游资源十分丰富,其中又以滨水旅游资源为突出代表,以其深厚的水文化底蕴赋予乐山独特的魅力。本文对乐山市中区滨水旅游的开发总体情况进行了深入探析,并由此提出了市中区滨水旅游开发策略,旨在通过滨水旅游形成乐山全域旅游框架体系,打造乐山特色旅游形象,全方位提升竞争力。
Leshan Rongjiang Sanjiang, as the earliest development of tourism in the region, is very rich in tourism resources, of which tourism resources to the waterfront as the outstanding representatives, with its profound cultural connotation Leshan unique charm. In this paper, the overall situation of the development of waterfront tourism in the central area of Leshan City is analyzed in depth, and the strategy of waterfront tourism development in the downtown area is put forward. The purpose is to create the Leshan global tourism frame system through waterfront tourism, , All-round promotion of competitiveness.