随着市场经济的多样化、国际化发展,各国市场交易环境发生了巨大的变化,新型交易模式不断涌现。经营者为了在竞争中获取最大的效益,往往利用交易双方信息不对称的优势、花哨的宣传手段等,引诱消费者在不了解商品服务的情况下冲动购买其不需要或不适合的商品。然而,依据合同法原理,此时的消费 With the diversification and internationalization of the market economy, tremendous changes have taken place in the trading environment in various countries and new types of trading patterns have emerged. In order to obtain the maximum benefit from the competition, operators often take advantage of asymmetric information and fancy propaganda means of the two parties to lure consumers into impulsive purchases of goods they do not need or do not understand without knowing the service of the goods. However, according to the principle of contract law, consumption at this time