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电力营销是指电力公司或相关企业通过供电及供电服务到产生电费收益的一种营销方式和营销过程,电力已经成为如今一项社会发展、人民生活不可或缺的行当,然而由于一些现实因素,带来电力营销过程中电力工作的阻碍,导致电力营销在运行的过程中承担着各项风险,经济上存在许多不必要的财产消耗,从而不利于公司的长远发展和员工的切身利益。本文就电力营销在进行的过程中面临的一些风险问题以及针对这些风险进行风险管理的具体措施进行了相关阐述,期冀能够解决企业发展带来的一系列运行阻碍[1]。
Electricity marketing refers to a marketing method and marketing process in which electric power companies or related enterprises provide electric fee revenue through power supply and power supply services. Electricity has become an indispensable part of social development and people’s livelihood. However, due to some realistic factors, As a result, the power marketing in the power process hinders the power marketing in the operation of the process to bear all risks, there are many unnecessary economic costs of property, which is not conducive to the long-term development of the company and the immediate interests of employees. This paper elaborates some of the risk problems faced by power marketing in the process of implementation and the specific measures of risk management for these risks. It hopes to solve a series of operational obstacles caused by the development of enterprises [1].