在党的十七大报告中,胡锦涛同志在论及文化发展战略时高屋建瓴地指出:“当今时代,文化越来越成为民族凝聚力和创造力的重要源泉、越来越成为综合国力竞争的重要因素。”其意义极其深远。当我们说国家的竞争是实力竞争的时候,应当看到两种实力,一种是硬实力,一种是软实力。硬实力通常是指国家的GDP、硬件设施等,而文化等被称为软实力。只有二者相互匹配,才是真正的实力。 In his report to the 17th National Congress of the Communist Party of China, Comrade Hu Jintao pointedly stated in his speech on the strategy of cultural development that: “In the present age, culture has increasingly become an important source of national cohesion and creativity and has increasingly become an important factor in the competition for comprehensive national strength Factor. ”It is of far-reaching significance. When we say that national competition is strength competition, we should see two strengths, one is hard power and the other is soft power. Hard power usually refers to the country’s GDP, hardware facilities, etc., while culture is called soft power. Only the two match each other, is the real strength.