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经济的全球化发展,人们生活水平日益提高,社会已进入一个商品消费的黄金时期。以大众消费为目的的大众文化得到迅猛的发展,各种大众文化景观孕育而生。广告成为展现消费时代一道新的大众文化景观。
With the globalization of economy, people’s living standard is getting higher and higher and the society has entered a golden period of commodity consumption. The popular culture, aiming at mass consumption, has been rapidly developed. Various mass cultural landscapes have emerged. Advertising has become a new mass culture landscape in the consumer age.