以行政区划为主的传统多级分销模式正逐渐走向终结,寡头垄断的跨区域医药分销商正在形成,中国医药营销渠道正向以整个医药价值链为激励体系的营销转变,向以建设渠道联盟的伙伴关系的营销转变,向以整合传播、知识管理和组织变革为主的营销转变…… The traditional multi-level distribution model based on administrative divisions is gradually coming to an end. Oligopoly cross-regional pharmaceutical distributors are taking shape. China’s pharmaceutical marketing channels are shifting toward marketing with the entire pharmaceutical value chain as the incentive system. The transformation of the marketing of partnerships to the marketing of integrated marketing, knowledge management and organizational change ...