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《商标法》第13条第2款、第32条后段以及《反不正当竞争法》第5条第2款三个条文间应存在体系化理解,共同构成未注册商标效力的规范基础。在未注册商标达到“驰名”状态下,赋予其在全国范围内的排他性效力;在未达到“驰名”状态,而是在某个较大的经济圈或相邻数省内具有一定影响的情况下,仅赋予其阻却他人注册该商标的权利。《反不正当竞争法》上对于知名商品特有名称等的保护,其效力范围仅限于某一特定地域,且不享有阻却他人就该商标注册的权利,仅可在该地域范围内行使排他权。
Article 13, paragraph 2, Article 32 of the Trademark Law, and Article 5, paragraph 2, of the Anti-Unfair Competition Law should systematically understand and form the normative basis for the validity of unregistered trademarks. In the unregistered trademark reached “well-known ” state, give it a nationwide exclusive effect; did not meet the “well-known ” state, but in a larger economic circle or neighboring provinces In certain circumstances, it is only given the right to prevent others from registering the trademark. The Anti-Unfair Competition Law protects the distinctive names of well-known goods, etc., and its scope of protection is limited to a specific geographical area, and does not have the right to obstruct others from registering the trademark. Only exclusive rights may be exercised within the geographical area.