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随着我国经济的快速发展,人们的购买力大幅提高,奢侈品的购买已成为其消费结构中的重要组成部分,奢侈品消费在中国逐步发展成为一个具有示范效应的强势蓄力。国际奢侈品市场在金融危机后,市场萎靡,但是我国的市场却在逆境中稳步发展。有关调查显示,我国现在已经成为了世界上第二个奢侈品消费国,年消费额94亿美元约占世界水平的28%,所占比例仅次于排行第一的日本,预计到2015年将赶超日本成为奢侈品消费的第一大国。
With the rapid economic development in our country, the purchasing power of people has greatly increased. The purchase of luxury goods has become an important part of its consumption structure. The consumption of luxury goods in China has gradually developed into a powerful storage power with a demonstration effect. International luxury market After the financial crisis, the market sluggish, but our market has been steadily adversity. The survey shows that our country has now become the world’s second consumer of luxury goods, the annual expenditure of 9.4 billion US dollars about 28% of the world level, second only to the number one in Japan, is expected to be in 2015 Catch up with Japan to become the largest consumer of luxury goods.