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■ 2000年是国家九五计划的最后一年,在白酒市场相对疲软的情况下,剑南春集团公司仍取得了骄人的业绩,你认为是什么原因? ●去年白酒市场不仅没有随着国家宏观经济形势的好转而好转,反而继续恶化,确实使我们面临很大的困难和压力。然而值得欣慰的是,剑南春公司克服了诸多不利因素,圆满完成了全年的各项经济指标,实现税利5.8亿元,比1999年增长11.76％。取得这些业绩的原因,我想首先是全国各地消费者对“剑南春”的喜爱和信任。消费者是产品的最终检验者和接受者,没有他们的喜爱和信任,就没有剑南春的存在。过去如此,现在如此,将来也如此。从这个意义上来说,消费者
■ 2000 was the last year of the national Ninth Five-Year Plan. In the relatively weak liquor market, the Jiannanchun Group Company still achieved impressive performance. What do you think is the reason? ● Last year, the liquor market was not only not with the national macro economy. The improvement in the situation has turned for the better, but it has continued to deteriorate, which has indeed put us in great difficulty and pressure. However, it is gratifying that Jiannanchun Company has overcome many unfavorable factors and successfully completed all economic indicators for the year, achieving a tax and profit of RMB 580 million, an increase of 11.76% over 1999. For the reasons for these achievements, I think first and foremost is the love and trust of the consumers of “Jiannanchun” across the country. Consumers are the ultimate checkers and recipients of products. Without their love and trust, there is no existence of Jiannanchun. In the past, it is now, and it will be in the future. In this sense, consumers