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企业:Vpon(威朋)目标客户:广告主研究方向:利用海量数据库构建情境,实现移动广告投放效益最大化,将对的广告投给对的人。拳头工具:3S系统相比传统互联网,移动互联网最大的不同在于“移动”本身,用户对广告信息的需求会随着他所处的位置的不同而发生各种改变。优化移动互联网广告效果的关键在于,在短时间内准确获知这个用户处在什么位置、使用什么应用、对什么类型的广告感兴趣等等,这就需要海量的数
Enterprise: Vpon Target Client: Advertiser Research Interests: Build a Context with Massive Databases to Maximize the Efficacy of Mobile Advertising and Give Your Ads to Right People. Fist tool: 3S system Compared to the traditional Internet, the biggest difference is that the mobile Internet “mobile ” itself, the user’s demand for advertising information will be based on his location, a variety of changes. The key to optimizing the effectiveness of mobile internet advertising is knowing exactly where this user is, what applications are used, what types of ads are interested, etc., in a short period of time, which requires massive amounts